Ads for Adobe PDF

Follow these steps to get started with the Ads for Adobe PDF beta:

1. View the demo above and check out the sample screenshot.
2. Review the Frequently Asked Questions

3. Apply to participate in the beta program

   Although this beta is available only to a limited number of qualified publishers who apply for the program, we are looking forward to gradually allowing more users into the program over time. Participation in the beta program is governed by the Ads for Adobe PDF Terms of Service and the Yahoo! Publisher Network Terms and Conditions.

4. Ask questions and share your feedback in the Ads for Adobe PDF discussion forum

   Please note that your submission of comments, ideas, feature requests and techniques on this and other Adobe maintained forums, as well as Adobe's right to use such materials, is governed by the Terms of Use.

Below you'll find links to help you participate in the Ads for Adobe PDF community.

Online Forum

Ask questions, discuss, and share feedback with other members in the Ads for Adobe PDF discussion forum.

Please note that your submission of comments, ideas, feature requests and techniques on this and other Adobe maintained forums, as well as Adobe's right to use such materials, is governed by the Terms of Use.

• Visit the Ads for Adobe PDF discussion forum

Weblogs

Read and subscribe to entries from the Ads for Adobe PDF product team team regarding what they are working on and what may be next for the technology.

View the Ads for Adobe PDF Team Blog

• FAQ
• System Requirements
• Release Notes

FAQ

What is Ads for Adobe PDF powered by Yahoo!?

Ads for Adobe PDF is a new opt-in service that enables publishers to monetize their PDF content through advertising. The advertising service, powered by Yahoo!, automatically matches and displays dynamic, contextual ads in Adobe Reader and Adobe Acrobat when a user views the PDF. Publishers that sign up to participate in this program are eligible to be paid for valid clicks on ads. In this unique advertising relationship, Yahoo! helps connect advertisers from its extensive network of online advertisers with publishers that are distributing content through Adobe PDFs. Yahoo! will incorporate this new advertising inventory into its portfolio of online advertising opportunities.

How does it work?

When a recipient opens a PDF document from a publisher participating in this program, ads will be dynamically matched and displayed with the content. The publishers are eligible to be paid for valid clicks on the ads. Adobe has partnered with Yahoo! to provide ads across a broad range of categories to match PDF content. Since the ads come from Yahoo!, publishers do not have to establish and maintain direct relationships with advertisers.

To use the service, publishers follow these easy steps:

1. Apply for an account.
2. Upload the PDF content to the service.*
3. The ad-enabled PDF will be emailed back to the publisher to distribute.

* Uploading the PDF associates the publisher with the content in order to receive payment; and automatically analyzes the content to enable ad matching.

Will I start seeing ads everywhere I use and read PDF content?

Ads for Adobe PDF is an optional service for commercial publishers who make the choice to include ads next to their PDF content. Publishers will use discretion to determine what types of content would be appropriate. Adobe is providing this capability as a service to publishers, and it is the publisher who decides whether or not to include ads next to their PDF content.

How is this different from ads placed in PDF content today?

For publishers, the current approach for securing advertisers or sponsorship for PDF content is very time-consuming. Ads for Adobe PDF takes advantage of Yahoo!’s existing relationships with an extensive network of advertisers, and provides publishers the opportunity to monetize PDF content with little effort, and without the need for an advertising sales force.

For readers, Ads for Adobe PDF provides dynamic ad content that is up-to-date and related to their interests. Given this new opportunity to monetize PDF content, some publishers may choose to provide readers with access to more free content, which previously was available only to paid subscribers.

For advertisers, Ads for Adobe PDF provides a powerful new channel to communicate their messages to a highly engaged and targeted audience. In addition, Ads for Adobe PDF provides advertisers a means to track the performance of ads placed in PDF content, just as they can today with ads placed in Web sites. That’s an important distinction from current ads in PDF content, which are static, and offer no means to measure the effectiveness of the ad placement.

Do I need to pay to use this service or buy any additional software?

No. This is a completely free service and does not require buying any additional software. If you wish to display ads within your PDF (instead of displaying ads in a separate panel adjacent to the PDF), we provide a free plug-in that can be installed with Acrobat 9.

How do I apply to the Ads for Adobe PDF beta program?

To apply for the program, go to http://advision.webevents.yahoo.com/adobe/ and fill out the form. If you are eligible to participate in the beta program, you will receive an email with instructions on how to create an account.

When will Ads for Adobe PDF be out of beta?

Adobe and Yahoo! anticipate several beta cycles prior to release for General Availability. We will provide updates on the release schedule in the coming months.

See answers to more frequently asked questions

System Requirements

For PDF publishers

• PDFs created in PDF version 1.1 and above
• Microsoft® Windows® XP with Service Pack 2 (SP2)
  • Internet Explorer 6.0
  • Adobe® Flash® Player 9
• Macintosh Mac OS X v.10.4
  • Safari 2.0
  • Adobe® Flash® Player 9

Release Notes

The Ads for Adobe PDF beta is currently available only to qualified publishers who apply for the program. However, we're looking forward to gathering learnings from this beta and gradually allowing more users into the program over time.

Known Issues

• Security settings cannot be applied to a PDF after it has been ad-enabled.
• Ad-enabled PDFs that are published through GoLive may sometimes result in ads no longer being displayed with the PDF. If this happens, publish the ad-enabled PDFusing an alternate web publishing tool until this issue is resolved.
• When there are a very large number of ad-enabled PDFs, loading up the document list in the portal will be slow.