Adobe® Wave™ is an Adobe AIR® application and Adobe hosted service that work together to enable desktop notifications for web publishers, large and small. It helps publishers stay connected to your community and lets users avoid the email clutter of dozens of newsletters and social network update messages. Adobe Wave lets you reach users directly on their desktop: there is no need to make them download a custom application or build it yourself. If you have a community of people interested in hearing updates about your website, service or business, Adobe Wave is for you.
Adobe Wave allows consumers to opt-in to receive desktop notifications from their favorite websites. Unlike news feeds and content syndication, each notification carries a call-to-action: clicking directs users to a publisher-specified URL, helping to drive traffic back to your site.

Notifications can bring activity and events on your site to users even when they’re not in the browser and not thinking about you. You can specify a URL for each notification, so when a user clicks, they’re taken right where they need to go. Unlike e-mail, Adobe Wave has been architected to be a more trusted communications channel and consequently minimizes spam and phishing concerns.
Notifications can be customized with your logo, background and foreground colors, and a thumbnail image to help your brand shine through to the user.
How it Works
The Adobe Wave Service is a Software as a Service (SaaS) offering hosted by Adobe. It is a fault-tolerant and highly available service infrastructure dedicated to providing reliable delivery of your notifications.
A REST API enables you to reach users on their desktop without requiring you to have a desktop presence yourself.
The Publisher Portal is a website where you can create and manage notification feeds, including customizing notification appearance and setting up lists of topics for users to follow.
After you have your feed perfected, you then invoke the ‘Send Notification’ API to send both global and user-specific notifications.

To introduce users to your notifications, there is a customizable subscription badge for you to place on your website. This allows users to sign up for your feed by clicking on the badge and start getting your notifications (users are prompted to install Adobe Wave or Adobe AIR if needed).
Next Steps
Create your Adobe Wave Publisher account and start engaging your community and driving more traffic to your site in minutes.
Sign up for a free publisher account
Getting Started
Follow these steps to get started with developing for Adobe Wave:
- Create a Free Publisher Account at the Adobe Wave Publisher Portal
- Access the developer documentation
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Ask questions and share your feedback in the Adobe Wave developer discussion forum
Please note that your submission of comments, ideas, feature requests and techniques on this and other Adobe maintained forums, as well as Adobe's right to use such materials, is governed by the Terms of Use.
Community
Below you'll find references and links to help you participate in the Adobe Wave development community:
Online Forum
Ask questions and discuss ideas with other Adobe Wave developers in the Labs forums.
Please note that your submission of comments, ideas, feature requests and techniques on this and other Adobe maintained forums, as well as Adobe's right to use such materials, is governed by the Terms of Use.
The Adobe Wave team wants to hear from you. E-mail issues, feedback, and ideas.
Send e-mail to the Adobe Wave team
Resources
If you want to learn more about releases on Labs as well as other Adobe technologies, visiting a user group or connecting with an Adobe Community Expert is a great place to start.
Product Details
FAQ
- What is Adobe Wave?
- Adobe Wave is an Adobe AIR application and Adobe hosted service that work together to enable desktop notifications for web publishers, large and small. It helps you stay connected to your community and lets users avoid the email clutter of dozens of newsletters and social network update messages.
- How do I get it/try it?
- You can connect to the Adobe Wave service by clicking on the “Create a free publish account” button above. There, you will be able to create a Publisher Account and submit it for review. Once approved, you will be able to create feeds and send notifications to your community.
- Will users have to install something for each website they follow?
- No. When users install Adobe Wave once, they can add different website feeds directly into Adobe Wave without having to install separate applications.
- What if a user doesn’t have Adobe Wave installed? How will they get my feed?
- When a user clicks on the Adobe Wave badge on your site, we check to see if they have Adobe Wave installed. If not, they are prompted to install it in the seamless subscription flow.
- How do I get users back to my site?
- You can specify a URL for each notification you send. When a user clicks on the notification, he is taken to that URL.
- When will it be available as a final product?
- At this point Adobe Wave is a beta project and we are not announcing final availability timeframes.
- Is this a service Adobe will charge for?
- At this point, Adobe Wave is a beta service and available free-of-charge to publishers and consumers. Over time, Adobe may introduce value added features and services that we charge publishers for.
- How does Adobe Wave fit in with the Flash Platform?
- Adobe Wave is an AIR application and a developer service that extends the capabilities that we provide to web developers by providing a powerful, engaging way to reach their users. It can be accessed through a HTTP REST API which is available to applications and websites built using web technologies such as HTML/Ajax and Flash.
System Requirements
Since Adobe Wave is a desktop application that runs on Adobe AIR, the same system requirements as Adobe AIR apply.
See the Adobe AIR system requirements
Release Notes
Prerelease Technology
This is the first public release of Adobe Wave and is designed for evaluation purposes only. The software contained within the installer is not yet complete; but, many additions to the product are fully implemented and ready for you to try and discuss.